Get your institution signed up for our selection process.

With a view to lend its services to social and cultural causes, starting this year Limo Inc will develop on a pro-bono basis a project for a non-governmental association, institution or organization. Institutions are welcome to apply for our program and become our client for a half-year period. The project we will develop consists of:

- Brand image research and diagnosis.

- Brand positioning and concept

- Strategic Communications Planning.

- Tactical Effort Planning

- Referral to participating agencies for advertising execution.

To be eligible, institutions must be located or represented in the municipality of São Paulo and have been in operation for the minimum period of 3 years. Applicants must answer the questionnaire below and email it to limo@limoinc.com.br.

1. Tell us how your institution started out (10 lines)

2. Give us an idea of the activities developed by your institution (10 lines)

3. What is the main problem/challenge your institution is facing? (10 lines)

4. How do you believe our work can help your institution? (10 lines)

5. Has your institution ever been assisted by a communications, public relations or advertising agency? Tells us about your experience working with this partner.

6. Provide here the contact information of your institution (address, telephone number, website, etc.) and of your reference (email and telephone number).

After much consideration as to what to write about in this space (and after thinking of many silly ideas), I decided I’d write about something that seems to be silly, but which is hopefully insightful. I thought I’d share excerpts of some chats I’ve had with people out there, including friends, sometimes while sitting at a bar counter. Those conversations somehow inspired and provoked me. I hope that what I’m going to write also makes sense to the reader, as the mission of this article is to merely spread the words.
While interviewing a doctor the other day to pick his brain on the idea of longevity, he threw out the following statement: “We are all the sum of an entire lifetime – good things, bad things, positive traits, negative traits, happy moments, sad moments, love stories and broken hearts. And more and more every day, I think that aging is a lot about the level of happiness you achieve in your lifetime – in other words, the happier and more successful you are the healthier you’ll be.”

I was immensely happy to hear that, and I immediately had a stroke of genius. Who would’ve thought, happiness and self-realization are variables taken into account and RESPECTED by science. Who knows one day we’ll be able to translate such abstract concepts as happiness, love and self-esteem into unequivocal evidence of that which makes up human beings. (And here is the abovementioned stroke of genius): One day we will come up with resonances that can measure the happiness a person has accumulated throughout their lifetime, and as in the case with, say, calcium, we will be able to tell how much happiness people should build up in order to prevent health problems. While such resonances can actually be created to prove the existence of that which cannot br proved, why on earth can’t we just incorporate happiness into our daily lives – or just think about it, for that matter? Indeed, that message urging to “Be happy” is always a long-term plan. It’s more like a pension plan: it’s never for now, and we never really realize that we are happy. And let me offer another related thought while I’m at it: I was watching TV the other day and they showed a clip of a film in which Woody Allen makes a list of the things (films, actors, scenes, places, etc.) that make his life worth living. I just loved the idea. Before I knew it, I was holding an imaginary pen and piece of paper (yes, I was comfortably lying in my couch and didn’t want to move), putting together my little inventory of happiness. To me, life is worth living for: Wong Kar Wai and almost all of his films, as well as the films that marked my life, by Bertolucci, Tarantino, Kurosawa, the documentary “Pan-Cinema Permanente”, by Brazilian documentarist Carlos Nader, “The Gleaners and I”, by Agnes Vardá, “The Sky Turns”, by Mercedez Álvares; good movies, living in Barcelona, visiting Paris on my own, the fable-like atmosphere I felt in Prague, the Buddhist temples in Thailand, the Ganges river approaching the Himalayas, bars in Goiânia that serve ice cold beer and barbecue on a stick, my mother’s feijoada (black beans stew) and quibebe (butternut squash stew), Jamón, the love of my life, the grand dinner served at a palace in Morocco, a quiet holiday weekend in São Paulo, crazy parties at funky venues in downtown São Paulo, getting up late, heading out to the nearest farmer’s market to grab a pastel (deep-fried pastries) and buying lots of the vegetables that I love, placing a mattress in the middle of the living room and just snack and watch TV on a rainy day, Cavalcante, New Year’s with great friends in Bahia – and I could on and on… Try this at home – a happiness diary!

During another chat with Luli, my dear friend and former teacher and academic counselor, I heard the following: “In the 21st Century, the internet provides an outlet to people’s pent up feelings. Twentieth Century societies were closed around themselves, their families, their morals and good manners. Such confinement led to a number of diseases – depression, panic disorder, mental illnesses. The internet has opened the doors and broadened people’s horizons and worldviews. It is easier to reach out to like-minded people and have a voice and freedom.”

This provoked many thoughts and personal insights (some of which are maybe better kept within the realm of a bar table). The internet is then the prompter of much of the self-confidence and vanity of the 21st Century. Indeed, for absolutely anything that you may have to say, there will be at least one person out there who is willing to listen. To imagine what that does to your self-esteem! This is one of the things that the web has to offer. We may be witnessing an upcoming generation that is more self-assured and, I’d venture to say, COLLABORATIVE. People who are able to look more at themselves and at other people, to listen and be listened to more, to enjoy sharing and getting together with other people, and to generate followers and have their ideas resonate with others – I am pretty sure that our future societies will not only focus on themselves, but on society as a whole and on its diversity. And I’m fully aware that I’m being optimistic and looking on the bright side of things.

After reading what I wrote above, I can only conclude that I’m a card-holding hippie. Here I am, talking about how I hope people will embrace ideas like happiness, love and diversity. Don’t be surprised if I know choose to write about LIGHT and PEACE. Let me save that for another post.

That’s all of the chats I want to cover. I’ve had many others that I’ll share with you soon.

Namaste

Previously published as a blog post for Meio & Mensagem magazine on Nov 15, 2009

March 12, 2010 – Limo Team

Yesterday I spent the day at TEDxSP. And what a great day! It was a wonderfully insightful and thought-provoking experience. Great people and ideas graced the stage. Crazy thoughts ran through my mind, while the firm belief that there is room in Brazil for intelligent and fruitful conventions seemed more clear than ever. I’m not about to explain what TEDxSP was like, especially because I’m still sorting out all the ideas that were thrown out there. However, I can talk about what I’m feeling.

I feel somewhat outrageous at how our market lacks in exchanging and sharing ideas with other disciplines and fields of knowledge. We are, after all, more the consequence than the cause of the world we live in. We are, or should be, the translators of what is going on in the world, of the new languages, questions and behaviors. We have, or should have, an enormous power to spread far-reaching ideas and solutions. We can, or should be able to, get the private sector closer to enterprising people with innovative ideas. What do we have to do with the environment being degraded? What do we have to do with genetics research? What do we have to do with information democracy? We have everything to do with all that, although we do little about it.

Yesterday, Fábio Barbosa, CEO of Grupo Santander Brasil, gave a talk where he spoke about corporate responsibility and reputation. He broke down complex concepts about intention vs. practice, and talked about the awareness that the corporate sector has of the implications of companies’ attitudes in their effort to achieve results. It was very brave for someone in his position. I look up to him for running that kind of risk as an important figure of the Brazilian financial sector. And this is what I’m trying to communicate. I think we need to be braver and make a stand, even if our opinions do not please everyone. Isn’t this the very attitude we expect from brands – making a stand, building a positioning that is more clear and transparent in order to guarantee engagement, loyalty and longevity?

It is our turn to think about it. I’m doing my share as a member of the TEDxSP community. A little provocation won’t hurt. Even if it does hurt someone, I’m willing to run that risk. Did TEDxSP hurt you? Well, it did me.

By Laura Chiavone

Previously published on the Planner Blog

Long discussions, many books and talks have all debated the value of time. Time is the ultimate luxury, available to a chosen few. This is the day and age of the hectic daily life, itself a protagonist of the concept of many a brands that offer convenience as an attribute. Increasingly, meetings, appointments and the traffic of big cities take up more of our time. What is the result that such busy lifestyle has in our work? Tight deadlines, endless meetings and demands and less and less time to think, create and assess our own ideas. I’m not only talking about time in quantitative terms, which, to be sure, is a fundamental aspect of time. I’m rather referring to quality time spent on our projects. Recently, two events that happened to me drew my attention to this issue. During a conversation with a planner friend who works abroad, she gave me an idea of what the processes and procedures are like in Europe. She told me that their project schedule is always planned beforehand, and that the time necessary for clients, agencies and production to work together is carefully factored in. The best of all is that all parties involved negotiate their time prior to commencing the project. How great is that! This goes to show that it is possible to make time available, as long as both the client and the agency work together as a team.

This brings me to the second event I mentioned above. After receiving a briefing for a project and getting the approval from the client, both my client and I agreed together that the deadline on that project was way too tight in relation to the expectation they had about the output of the project. What to do then? Simple enough: an extended deadline. If both parties agree that the potential benefit of the finished product justifies an extended deadline, this is half the battle. To think that I was actually able to get an extended deadline! And the best part was that it made all the difference. A few extra days brought two great benefits: the first one was the opportunity to discuss, align with and get the approval from our client as to the path we were following. The second benefit was the ability to have time to fully absorb some of the key issues, which in turn enabled us to arrive at new insights and see an upgrade in terms of the quality and efficiency of the results. I always bring this up at the Bootcamps I participate in, something that life has proved to be true time and again: you never know when an idea will strike. But if you nurture an environment where the client’s issues are considered with responsibility and creativity, you are building ideas even before you know what they are. It was an insightful conversation. I just wanted to share this experience with you and encourage you to use your sensibility in negotiating deadlines with your clients.

March 11, 2010 – Limo Team

The concept of social ladder in research analysis and planning development.

By Laura Chiavone

Previously published as a blog post for Meio & Mensagem magazine

A sign of the times. Not all the marketing and consumer knowledge formulas work like they once did. Our market landscape brings with it new challenges, as well as the rush to find new working formats and new ways of thinking our business. Human Sciences, for one, have provided inspiration for marketing research. Disciplines like Psychology, Anthropology and Ethnography have all been on the lips of many people. When applied accordingly, these disciplines aim to frame man and the human dynamics from a narrow perspective. Today we have witnessed a series of global and structural shifts that have reciprocally and constantly changed the whole and the parts of our society. Amid this landscape, Sociology puts forth insightful concepts in our search for efficient business and communications strategies.

We live an age of changes. From our notion of time, to the means of communication, to all the mediums – but especially changes in people’s relationship with brands. In keeping up with the market and the best marketing decisions, communications managers often bring up three questions:

/How to understand the changes while keeping your brand relevant and differentiated?/

/What tools should we use in developing consistent strategies?/

/What criteria should we adopt in selecting the best tools for consumer knowledge and trend spotting?/

Understanding the bigger social movements helps us devise successful and consistent strategies, while taking into account all important aspects of the process, from the stakeholders’ satisfaction to the building of brand loyalty. Sociology is an excellent tool to help us have a more consistent understanding of those changes. As a discipline, it aims to study the set of personal behavior that forms and transforms the dynamics of society. As defined by Norbert Elias, one of the most important sociologists of the 20th Century, “the object of study of Sociology are the networks of interaction, of interdependence, and the figurations and processes formed by independent men” [excerpt from Qu’est-ce que la sociologie?, written in 1970].

A number of research, strategic, innovation and trend-spotting tools are out there. Innovative methodologies do help, but they do not make for a successful strategy if they don’t show clear and efficient paths within a social context that is in constant movement. Inefficiency happens when we identify information or insights that we cannot use or which do not relate to a company’s market objectives or to a brand’s communications goals. Back to Norbet Elias, we have learned that no social movement or insight should be considered on its own, since the dynamics of society are interconnected and function as a network that constantly feeds on itself. Take for example the role of the feminist revolution that started in the 1970s. It is hardly surprising today that a women are the main breadwinner of 31% of Brazilian households [source: PNAD]. Women are the majority of students in higher education in Brazil. How to use this information in defining strategies? How does this fact will influence the consumption behavior of Brazilian families, the behavior of the upcoming generation, the role of men in our society and people’s relationship with brands? We may very well extend the questions to include the quick adoption rate of technology, the global warming, the importance of local cultures in the age of globalization. Ours is a time of interconnection, where there is no such thing as random isolated events. People’s behavior influences everything around them, in the same manner that social movements influence people and their behavior. “Elias places the interdependent networks in the core of society, where each individual action depends on a series of other actions, which in turn modify the very makeup of the social game.” [Chartier, Roger – Preface to The Court Society, by Norbert Elias (p.13)]. In order to illustrate this permanent process of chain relationships, Elias uses the (good) metaphor of a chessboard: “As in a game of chess, each action that is decided on a relatively independent basis by one person represents a move in the social board game, a move that in turn leads to another move by another person – or, in fact, by many other people…” (p.158)

An important lesson from these concepts has to do with the way we look at the strategic tools and research methodologies. We must put information in a context and use a broader analysis that moves away from a linear reading of the social movements, of brand image and of the role that products play in people’ life. A clear example of the importance of a non-linear approach is when we identify that the things that consumers say is very often different from what they do in their daily lives. More times than not we come across people who state that they consume a certain brand, when in fact they consume a different brand; or that they follow a healthy diet, when they keep unhealthy foods in their fridge; or that they know how to draw a line for their kids, when we see that their kids are in fact wreaking havoc in their household. We come across statements like those in our consumer studies, on TV soap operas, in our chats with friends at a bar. These are socially imposed statements, a condition for a satisfactory participation in the social board game, but which are not necessarily consistent with people’s real actions, their buying behavior and the brands they choose. Similarly, these statements cannot explain people’s real motives and criteria in relation to a given product.

Brand adoption is the product of a combination of two elements: one is what society believes to be interesting, and the other is what each person chooses on their own. This choice must satisfy their own desires while enabling them to maintain their participation in their society, community or village. Consumers’ relationship with brands is constantly changing because it lies within the dynamics of thousands of variables, considering that each person exerts an influence on many other people – and especially considering that media proliferation, mainly that of the internet, has sped up the exchange of information and opinions.

Complicated? A little. But not more complicated than making sure that companies stay profitable in an age of change and reinvention of the marketing concepts. Actually, these ideas have merely turned into concepts the dynamics that have always been out there, but which never demanded much attention when the times were good, competition was not as fierce, and it was easier to have consumers believe in communication messaging. It is maybe for this reason that the old formulas don’t work anymore. The game has changed, or better put, it is changing all the time. Sociology helps us understand the rules of the game, how the pieces are moved – and by stripping us from linear analyses, it helps us predict future moves as well.

O conceito do tabuleiro social na leitura de pesquisas e elaboração de planejamentos

Por: Laura Chiavone

Publicado no Blog Sapo de Dentro do site Meio & Mensagem

O QUE A SOCIOLOGIA TEM PARA NÓS?

  Sinal dos tempos. Nem todas as fórmulas de marketing e entendimento do consumidor funcionam como antigamente. O cenário de mercado traz novos desafios e se estabelece a corrida por novos formatos de trabalho e maneiras de pensar. As ciências humanas, por exemplo, vem sendo usadas como inspiração nos instrumentos de pesquisa de marketing. Muito se fala em psicologia, antropologia e etnografia. O fato é que estas ciências se propõe, de forma bastante eficiente quando bem aplicadas, a estudar o homem, as suas dinâmicas em pequenos recortes. Presenciamos hoje uma série de mudanças globais e estruturais que alteram o todo e os recortes de maneira recíproca e contínua. Neste cenário, a sociologia propõe conceitos inspiradores na busca por estratégias eficientes de negócios e comunicação.  

  Vivemos uma era de transformações. Da noção do tempo, das formas de comunicação, das mídias, mas principalmente da relação das pessoas com as marcas. Numa tarefa contínua de acompanhamento do mercado e tomada de decisões de marketing, três questionamentos são freqüentes entre os gestores de comunicação:

 /Como compreender as transformações, mantendo a sua marca relevante e diferenciada?

/Quais instrumentos utilizar para o desenvolvimento de estratégias consistentes?

/Quais critérios adotar para selecionar as melhores ferramentas de entendimento do consumidor e identificação de tendências?

  Entender movimentos mais amplos auxilia em estratégias vencedoras e consistentes, pensando desde a satisfação do acionista até a construção de lealdade de marcas. A sociologia é um bom instrumento para compreender as transformações de forma mais consistente. Ela é uma ciência que pretende estudar o conjunto de comportamentos pessoais que formam e transformam dinâmicas sociais. Como definiria Norbert Elias, importante sociólogo do século 20, “o objeto de estudo da sociologia são as redes de interrelações, as interdependências, as figurações e os processos formados pelos homens independentes” [extraído de Qu’est-ce que la sociologie?, de 1970].

  Existe uma série de ferramentas de pesquisa, de estratégia, de inovação e busca por tendências. Metodologias inovadoras ajudam, mas não fazem uma estratégia vencedora se não apontam caminhos claros e eficientes dentro de um contexto social em movimento contínuo. A ineficiência se encontra quando identificamos dados ou insights que não conseguimos utilizar ou que não dialogam com os objetivos de mercado de uma companhia ou os objetivos de comunicação de uma marca. Voltando à Norbert Elias, aprendemos que nenhum movimento ou insight deve ser observado sozinho, uma vez que toda a dinâmica social está interligada e funciona como uma rede que se alimenta continuamente. Considerando, por exemplo, a revolução do papel da mulher iniciada na década de 70, não surpreende que hoje 31% dos lares brasileiros tem a mulher como provedora central [PNAD]. Olhando para frente e ainda falando das mulheres como exemplo, são elas hoje a maioria entre os alunos de ensino superior. Como utilizar este dado para definir estratégias? Quais as conseqüências deste fato nos hábitos de consumo familiares, no comportamento da próxima geração de adolescentes, no papel do homem e na relação com as marcas? Poderíamos estender os questionamentos para a rápida absorção de tecnologia, o aquecimento global, a importância das culturas locais em tempos de globalização. Vivemos numa dinâmica interligada, onde fenômenos não acontecem por acaso e nem de forma isolada. Os comportamentos dos indivíduos impactam tudo ao seu redor e à sociedade, assim como os movimentos da sociedade impactam os indivíduos e os seus comportamentos. “Elias coloca como centrais as redes de dependências recíprocas que fazem com que cada ação individual dependa de toda uma série de outras, porém modificando, por sua vez, a própria imagem do jogo social.” [Chartier, Roger – Prefácio de A Sociedade de Corte de Norbert Elias (p.13)]. Para compreender este permanente processo de relações em cadeia, Elias se utiliza da [boa] metáfora do tabuleiro de xadrez: “como em um jogo de xadrez, cada ação decidida de maneira relativamente independente por um indivíduo representa um movimento no tabuleiro social, jogada que por sua vez acarreta um movimento de outro indivíduo – ou, na realidade, de muitos outros indivíduos…”(p.158)

  Um aprendizado importante destes conceitos diz respeito ao nosso olhar em relação às ferramentas estratégicas e metodologias de pesquisa. É preciso contextualizar a informação e utilizar uma visão analítica mais ampla, que fuja de uma leitura linear dos movimentos sociais, da imagem das marcas e do papel dos produtos na vida das pessoas. Um exemplo claro da importância da não linearidade se dá quando diagnosticamos que o discurso dos consumidores é, muitas vezes, diferente daquilo que eles realmente fazem no seu dia-a-dia. É freqüente encontrarmos pessoas afirmam que consomem esta marca, quando consomem outra; que seguem uma dieta saudável de alimentação, quando tem uma série de alimentos pouco saudáveis na geladeira; ou que impõe bastante limites aos seus filhos, e notamos capetinhas aterrorizando a casa. Nos deparamos com estes discursos em pesquisas com consumidores, nas novelas, em conversas de botequim. São discursos assumidos socialmente, impostos como condição para a participação satisfatória no tabuleiro social, mas que não necessariamente refletem a ação real dessas pessoas, o seu comportamento de compra e as marcas que escolhem. Muito menos explicam os seus reais motivadores e critérios em relação a este ou aquele produto.

  A adoção de marcas é produto de uma combinação destes dois elementos: daquilo que a sociedade coloca como interessante e daquilo que o indivíduo escolhe de forma independente. Ele deve satisfazer ao mesmo tempo os seus desejos próprios, e fazer a manutenção da sua participação na sociedade, comunidade, vilarejo. A relação dos consumidores com as marcas se alteram o tempo todo, porque figuram dentro de uma dinâmica de milhões de variáveis, se considerarmos que cada indivíduo exerce força sobre muitos outros e, ainda, se considerarmos que a proliferação das mídias [especialmente da internet] aceleram a troca de informações e opiniões.

  Complicado? Um pouco. Mas não menos complicado do que fazer empresas se manterem rentáveis em uma era de mudanças e reinvenção dos conceitos de marketing. Na realidade estas idéias apenas transformam em conceitos dinâmicas que sempre estiveram aí, mas que talvez não demandassem tanta atenção quando os tempos eram bons, a concorrência era menor e o consumidor acreditava mais facilmente nas mensagens de comunicação. Talvez por esta razão que as antigas fórmulas não funcionam mais. O jogo mudou, ou melhor, muda todo o tempo. A sociologia nos auxilia a compreender as regras do jogo, como se movem os peões e, se livrando de análises lineares, nos ajuda a antever movimentos futuros.

WHAT AM I LOOKING FOR?  TIME.

Por: Laura Chiavone

Publicado no Blog do Planner

 São longas as discussões, muitos os livros e palestras sobre o valor do tempo. O tempo é a última coqueluxe, uma iguaria disponível para poucos. Nos nossos tempos, vivemos todos na dita correria do dia-a-dia – protagonista do conceito de quase todas as marcas com atributos de praticidades e conveniência -  e somos tomados cada vez por reuniões, compromissos e pelo trânsito das grandes cidades.  E qual a implicação dessa correria no nosso trabalho? Os prazos apertados, milhões de reuniões e demandas e a dificuldade de  encontrar tempo para pensar, criar e avaliar as nossas idéias. Não se engane, eu não estou falando apenas do tempo em termos quantitativos. É claro que ele é fundamental, mas estou tratando sobretudo da qualidade do tempo empregado nos nossos projetos. Estes dias aconteceram duas coisas que me chamaram à atenção para esse assunto: a primeira foi que estava falando com uma amiga planner que trabalha fora do Brasil e ela compartilhou comigo como funcionam os processos de trabalho na Europa. Ela me contou que os cronogramas dos projetos são organizados com uma grande antecedência e que eles prevêem os timings necessários para cliente, agencia e produção trabalharem. Melhor: que esses timings são negociados entre as partes antes do início do trabalho. Que beleza. Isso só nos mostra uma coisa: é possível dispor do tal do tempo desde que haja lucidez na equipe – meaning cliente + agencia.

  Falando em lucidez, chegamos à segunda coisa extraordinária que aconteceu esses dias. Apos receber um briefing e aprovar um projeto com o cliente, chegamos, juntos, à conclusão que o prazo para a realização do trabalho estava muito curto em relação à expectativa dos outputs do projeto. O que fazer? Simples: mais prazo. Se está claro para ambas as partes o tipo de benefício que o trabalho final vai trazer em termos de resultados se conseguirmos mais prazo, é meio caminho andado. Eu consegui mais prazo!!! Sabe o que é melhor. Que o prazo fez diferença mesmo. Os dias extras que tivemos trouxe dois grandes ganhos. O primeiro foi a oportunidade de discutir, alinhar e aprovar com o cliente os caminhos que estávamos trabalhando. E o segundo foi simplesmente o amadurecimento das questões centrais nas nossas cabeças, que possibilitou o aparecimento de novos insights e um salto qualitativo imenso em termos de qualidade e eficiência do resultado. Uma coisa que sempre discuto no Bootcamp e a vida me faz acreditar cada vez mais: a idéia não tem hora pra aparecer. Mas se vc cultiva um ambiente de fomentação criativa e responsabilidade com as questões do cliente, vc está construindo as idéias antes de saber quais elas são. Foi genial. Queria muito compartilhar a experiência como um incentivo ao bom senso para a negociação de prazos. 

Insight into children’s reality and design of the behavior and content for the development of long-term sustainable communications. Methodology: information modeling and ethnography.

BEAUTY SYMBOLS//

Anthropological analysis of women’s symbols and the main cosmetics trends for the development of product lines and communications language. Methodologies: desk research, interviews with opinion formers, ethnography and photography.

REGIONAL CODES//

Analysis of regional cultural phenomena, local popular symbols and opportunities for content and communications initiatives. Methodologies: interviews with opinion formers, in-depth man-on-the-street interviews, desk research, cultural analysis (music, festivities and folklore), and photography.

LOWER INCOME//

Insight into the reality of this demographic, analysis of the changes over the last 10 years, attitudinal segmentation and opportunities for the brands. Methodologies: desk research, in-dept interviews and documentaries.

POSITIONING AND PORTFOLIO//

Analysis of the brand image, consumer needs and market trends for the development of long-term positioning and branding strategies. Methodologies: qualitative research, communications analysis, trend and segmentation analysis.

YOUNG PEOPLE AND THEIR INNOVATIVE SPIRIT//

Analysis of the values and expectations of adolescents for web brand positioning, content development and best practices for interactive communication tools. Methodologies: ethnography, documentary, trend analysis and benchmarks.

RIO’S SLUMS – A DOCUMENTARY//

Analysis of the history of Rio’s slums, dispelling myths about their poverty and revealing their potential for consumption. Assessment of the feasibility of introducing a company into the community. Methodology: ethnography and documentary filmmaking.

BREAKONSUMERS//

Subversion and paradigms of the Brazilian consumers. SUMMARY: analysis of the implications of Brazil’s socioeconomic development in the expectations and behavior of the country’s middle class. Methodology: ethnography, documentary, information modeling and quantitative research.

BAYER
BOTICÁRIO
C&A
CASAS BAHIA
CLARO
CYRELA

DENTSU
DM9DDB
DOUTORES DA ALEGRIA

ENDEAVOR
EUDORA
F/NAZCA SAATCHI&SAATCHI
FIAT
GRUPO JBS FRIBOI
GRUPO JEREISSATI

HEINEKEN
ITHINK
JOHNSON&JOHNSON

KRAFT FOODS
LEW LARA/TBWA
LINK INVESTIMENTOS

MOLINOS
MOOD
MPM
NIKE
NYCOMED

OGILVY
OJC
PARMALAT
PHILIPS
REDECARD
RENAULT
SADIA
SANTACLARA
SHOPPING IGUATEMI ALPHAVILLE
SHOPPING IGUATEMI CAMPINAS
TATERKA
TOYOTA

TUDO
UNILEVER
VIVO
VOLUME 4

WMCCANN
Y&R
?EC

Ethnography; Member Get Member; Group Discussion; Virtual Ethnography; Segmentation; Opinion-forming Chain; Reference Assessment; Quantitative Research; Online and Offline Panels; Mystery Shopper.

COMMUNICATIONS AND IDEAS//

Communications Mapping; Workshops; Brand Image and Category Assessment; Concept Development and Screenings; Competitive Positioning; Assessment of Emotional Engagement; Strategic Planning; Multimedia Platform Development.

SOCIAL AND CULTURAL MOVEMENTS//

Analysis of social trends behind consumption and behavior; Analysis of international standards and benchmarks; Long-term brand paths; International trends as applied in the Brazilian market; Methodologies applied from Sociology and Anthropology.

PRODUCT//

Product Screening; Insights into Generating New Products; Purchasing Process Assessment; Line Extension Strategy Innovation; Packaging Trials; Satisfaction Evaluation.

TRADE MKT//

Study and Development of Potential Channels; Product Merchandising Inspection; Co-Branding and Partnerships; Report Analysis; Survey of the Sales and Promotional Staff.

B2B//

Assessment of the corporate image and reputation; Assessment of intangible assets; Documentaries for training and business rapport; Assessment of corporate events; Projects with media vehicles; Leverage of commercial performance; Assessment of vehicle and product image.

SPECIAL PROJECTS//

LIMO-DOC: Documentary filmmaking.

BRAND-ROCKET: Strategy development tool for brand essence applied in branding and communications projects.

LIMO-SCAN: Strategic market, communications and benchmark monitoring. Conversion of information from multiple sources into a competitive intelligence tool.

LIMO-NETWORK: International analysis of trends, products and categories.

LIMO-CANNES – strategic product analysis across various communications disciplines at Cannes Festival (film, print, promo, cyber, direct, radio, titanium). Its goal is to identify communications trends and opportunities based on an analytical study of the content featured at the Festival.